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Product Review
Crowd Factory
Reviewed by:
CRM Idol Primary Judges - Americas
Social media marketing is a term widely used by many of us to define how we manage a Facebook page to gain Fans or to drive traffic with promotions using hashtags on Twitter. There are hundreds of free and commercial applications to assist in doing just that, but their value add is questionable. Is this really enough to call the process social marketing?
Not really. What the market needs (in our humble opinion) are solutions that help make your current marketing more social. This is what Crowd Factory does: help make your current marketing campaigns more social. Crowd Factory provides Social Marketing Automation (SMA) solutions (notice the omission of the word “media”).
Crowd Factory is built on the foundation that consumers trust, peer recommendations but few of us trust banner ads (or any ad for that matter). This trust should drive traffic, influenced by recommendations and suggestions from peers, to a purchase or a community of peers. Crowd Factory embeds its technology in many social media and digital channels to help drive traffic and engagement using voting systems, recommendations, promotions, discounts, comments and ratings widgets. Some of these channels are:
- Facebook Pages
- Display Ads
- Landing Pages
- Mobile Apps
- Video
Crowd Factory provides a marketing process to convert traffic to your eCommerce site from a digital ad campaign. Within the ad you can place a voting system with social share capabilities that customers can access without leaving the ad or landing page helping drive conversion or group buying. The fact that you are not taken to another site and the social activity is done within the widget is an important benefit. It optimizes the traffic conversion and, more important for social marketing and the marketer, makes it trackable and measurable.
The nice thing about this process is that you end up with a database of engaged customers, influencers or users. The marketing processes provided by Crowd Factory have different uses besides a voting system with social share. Social discounts, viral comments and “like management” are a few more.
Crowd Factory has an impressive list of customers: Microsoft, HBO, MTV Networks, Universal, MolsonCoors and GolfChannel. According to Crowd Factory some of their customers have obtained significant lift on top of paid media (73%) and lowered their acquisition costs (7 cents per conversion).
Crowd Factory is a B2C social marketing tool that allows monitoring and campaigns optimization with combined analytics from Facebook, ecommerce, websites and other social channels. This gives the ability to provide continuous testing and measuring of your social marketing campaign.
Crowd Factory’s roadmap includes the integration to CRM, email and marketing systems. They have also joined Jive’s Apps Market. Their application allows engagement within the community by creating group offers and deals.
Crowd Factory provides more than hashtag marketing it really does support social marketing in all of its dimensions. It is an ideal solution for B2C organizations that are looking to create engagement and increase traffic conversion. If you need to test and measure your social campaigns, Crowd Factory is worth considering.
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Crowd Factory is a social marketing platform that helps companies significantly increase the effectiveness of their marketing initiatives with powerful social marketing amplifiers.
The platform consists of 3 primary components: 1) A complete suite of social marketing apps such as CrowdShare Widgets, Social Sweepstakes and Contests, Polls, Voting, Group Offers and Flash Deals 2) Powerful analytics and dashboards that give you the ability to see what is and isn’t working so you can easily test, measure, refine and repeat marketing programs 3) And a Social Database that accumulates in the background as the influencers and their social networks interact with your company.
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